Russia and China are the only countries to have their own social media platforms be more popular than an American one: V Kontakte and Odnoklassniki (part of “Russia’s Google”, Mail.ru) and QZone (owned by China’s tech giant, Tencent, the world’s largest gaming and social media company). However, China bans most U.S. platforms, and only Russia’s are popular abroad (albeit in the Russian-speaking former Soviet bloc).
Otherwise, Facebook is very clearly the leading social network by a wide margin, dominating 152 out of 167 countries analyzed (91% of the planet).
